Robinsons Cordials recently launched two new flavours, Elderflower and Ginger and Orange, and wanted to create a buzz around their latest offerings. To achieve this, they partnered with Clone to design and produce an eye-catching influencer box that would be sent to carefully selected influencers. The goal was to inspire these influencers to share their experiences with the new cordials on social media, generating authentic and engaging content that would spread the word about the new flavours and encourage their followers to try them for themselves—Robinsons aimed to drive sales and brand awareness for their new cordials.
Designing a Box That Radiates Summer
Clone designed and printed a vibrant box that radiates summer. The packaging had to be eye-catching and appealing to attract influencers and make them fall in love with the product. We used the existing Robinsons guidelines and artwork to create the box, which captures the essence of summer with subtle tones of green and pink that evoke tranquillity. The box is visually stunning and contains everything you need to create a refreshing mocktail at home and enjoy a moment of relaxation.
Eco-Friendly & Sustainable Materials
The client prioritised sustainability, so we opted for cello-green eco-lamination for the box. The eco-friendly material enhanced the vibrant colours of the box design and ensured that the boxes were 100% recyclable. We sourced the cocktail shaker, and Bluetooth LED speaker, ensuring that these items were of the highest quality and perfectly complemented the mocktail experience. The items were fulfilled and packed into the influencer boxes at Clone HQ, ensuring that each box was beautifully presented and ready to send.
We also distributed the boxes to individual addresses to reach the influencers effectively.
A Complete Mocktail Experience in a Box
The vibrant influencer box, a unique blend of marketing and product, includes the two new cordial flavours, Elderflower and Ginger, and Orange, offering a sophisticated twist to traditional squash. The box also contains two recipe cards, enabling you to create your signature mocktail. A cocktail shaker is included to help you mix your drinks like a pro. The Bluetooth LED speaker allows you to set the mood with great tunes, creating the perfect atmosphere for a relaxing evening of enjoying delicious drinks.
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