Creative packaging does more than protect a product—it shapes how customers view your brand. We’ve seen first-hand how thoughtful packaging design can transform brand perception and leave a lasting impression on consumers.
Shaping Perceptions Through Design: Robinsons Cordials
Our work with Robinsons’ Cordials illustrates how packaging can influence brand perception. When they launched the new Elderflower and Ginger and Orange flavours, we designed packaging that went beyond simply housing the product. The vibrant design, with its subtle green and pink tones, gave freshness and summer vibes, matching perfectly with Robinsons’ brand image.
We used sustainable packaging materials for the boxes, making them fully recyclable. This choice showed Robinsons’ environmental commitment and helped consumers see the brand as eco-friendly.
Including a cocktail shaker and Bluetooth LED speaker transformed the perception of Robinsons from a simple cordial maker to a lifestyle brand, offering a complete mocktail experience. This approach helped create buzz on social media, further enhancing the brand’s image as modern and engaging.
Communicating Quality through Materials: Beechwood Manor Apartments
For Beechwood Manor Apartments, we demonstrated how packaging materials can influence perceptions of quality. We chose a luxurious, textured paper for the brochure pages. The high-quality paper added a tactile element that conveyed luxury when touched. The silver foil on the cover further reinforced the perception of Beechwood Manor as a premium property brand.
Consistency Builds Trust: IR Events
Our work for IR Events shows how consistent branding across various touchpoints can build a cohesive brand image. We created bespoke delegate event boxes with high-quality giveaways in custom-printed boxes. Ensuring all materials—from insulated drinkware to roller banners—aligned with the brand guidelines, we helped IR Events present a unified, professional image to their audience.
The Lasting Impact
Creative packaging has a profound impact on brand perception:
- It creates a strong first impression, influencing how consumers view your brand from the outset.
- It communicates your brand values visually and tangibly, reinforcing your message without words.
- Depending on the design choices, it can position your brand as creative, eco-friendly, luxurious, or fun.
- It enhances the overall customer experience, promoting positive associations with your brand.
- It can turn customers into brand advocates, as unique packaging is more likely to be shared on social media.
By investing in creative packaging, you’re designing how the world perceives your brand. Whether you’re launching a new product or refreshing your brand image, thoughtful packaging design can significantly impact your market presence and customer perceptions.
We understand the power of packaging in shaping brand perception. Let’s work together to create packaging that tells your brand story and leaves a lasting impression on your audience.
