Personalised client gifting can make a significant difference in building and maintaining strong relationships. Kress recognised this and sought a solution to streamline their gifting process.
Challenge
Kress approached Clone with a specific goal: to create an efficient way for their sales reps to provide personalised gifts and brochures to new dealers as part of the onboarding process. The company wanted to implement a system allowing their on-the-road sales team to easily manage and distribute welcome packs to new dealers without needing physical inventory management or frequent office visits.
Solution
Clone developed a bespoke online portal that transformed the client gifting process for Kress. The user-friendly platform allows sales reps to easily select and send gifts directly to their clients’ addresses, all from the convenience of their location.
Features
Easy Product Selection
- The portal offers a range of thoughtful gift options, including:
- Mugs
- Coffee
- Travel cups
- Water bottles
- Polo shirts (with size selection)
Customisation Options
Sales reps can personalise gifts by selecting specific sizes for items like polo shirts, ensuring a perfect fit for their client.
- Improved Ordering Process: The portal features easy-to-use dropdowns, simplifying the selection and ordering process.
- Direct-to-Client Shipping: Gifts are sent straight to the client’s address, eliminating the need for sales reps to carry inventory.
- Brochure Integration: The system also includes brochures, combining promotional materials with personal gifts.
Impact
The implementation of the portal has delivered significant benefits for Kress:
- Time Efficiency: Sales reps save time by avoiding trips to the office for gift selection and shipping.
- Personalised Gifting: Reps can now order exactly what they think each customer would like, including correct sizing for apparel.
- Reduced Inventory Management: Sales teams no longer need to travel with a large stock of branded items.
- Improved Client Relations: The ease of sending personalised gifts has led to enhanced client appreciation and stronger business relationships.
- Operational Streamlining: The centralised system has reduced administrative overhead and improved tracking of client gifting activities.
Looking Ahead
The success of this portal shows the effectiveness of tailored digital solutions in enhancing business processes. As the platform evolves, we expect further refinements based on user feedback and emerging gifting trends.
