When Stanley teamed up with Barbie for a totally awesome collaboration, they needed swag to complement their new product line. That’s where we came in, ready to add some extra sparkle to their global pop-up events.
The Challenge
Stanley, known for its high-quality flasks, was launching a limited edition Barbie-themed collection of flasks. To unveil the flasks before they hit the shelves, Stanley planned four surprise pop-up events around the world. We were asked to create an unforgettable giveaway to make event-goers feel like they were living in a Barbie world while complementing the leading product launch.
Our Solution
We dreamed up and delivered 90s-inspired necklaces that were totally on point for the Barbie x Stanley vibe. Here’s what made them special:
- Three different styles of necklaces complement the variety in the flask collection
- Gold finish for that extra touch of glam
- Each necklace featured one of four fun phrases – ‘Disco’, ‘Dynamite’, and ‘Legend’ – capturing that perfect Barbie spirit
- Classic nameplate design for a hit of nostalgia
The Products
- Stanley x Barbie Flasks: The star of the show was the collection of Stanley flasks with Barbie-inspired designs. The collection featured five designs, including an “original Barbie” themed flask.
- Promotional Necklaces: Our contribution was the creation of themed necklaces as free giveaways for event attendees.
The Results
The pop-up events were a smash hit!
- The pop-up events took place in four major cities across the world on 16 August 2024
- The locations were revealed just a week before to build excitement
- Roller disco theme
- Our necklaces were given away to all attendees as a keepsake
- Exclusive chance to buy the Barbie x Stanley flasks before they went on sale to the public
The client was over the moon with the quality of our necklaces. Social media was full of videos and pics of happy event-goers showing off their new bling and Stanley flasks.
Why It Worked
Our necklaces helped turn shoppers into VIPs, giving them a piece of Barbie magic to take home alongside their exclusive Stanley flasks. By focusing on quality and nostalgia, we created promotional giveaways that people wanted to wear and share.
Ready to make your next event pop with custom promotional merchandise that wows? Contact our team.
