A Day in the Life of Nicky Perkins: Operations Director

Image: Black and white photo of Nicky Perkins

With 25 years in creative services and a passion for operations, Nicky Perkins joined Clone as Operations Director four months ago, overseeing Clone, Swag Pack and Gaming Mail. Her wealth of experience, from studio work to client services, brings a fresh perspective to the role.

Why Direct Mail Gets More Than Just a Quick Look

Image: What make direct mail so powerful with an image of lots of direct mail pieces below

Ever wondered how long people actually spend looking at marketing messages? Here’s something that might surprise you: people spend about two minutes reading direct mail – compared to just eight seconds scanning emails. That’s quite a difference!