Deciding between a shell scheme or a space-only stand? This question comes up frequently when businesses are planning their exhibition strategy.
Let’s look at both options to help you make the right choice for your brand’s exhibition presence.
Shell Scheme Stands
Shell scheme stands use an aluminium framework and panels to create individual exhibition spaces. They provide a simple foundation you can transform to show your brand effectively.
Key features:
- Exhibition organisers offer standard sizes in metre increments (2x3m, 4x3m, 6x2m)
- Available with 1, 2 or 3 open sides depending on location
- Remember that walls cannot be removed – your neighbours need them too
- Basic package includes carpet, lighting and a standard 500w power supply
- Easy to transport yourself – the displays pack neatly into boxes with wheels, so you only need to bring your stand and merchandise
Shell schemes are the most widespread stand type at exhibitions, creating uniform spaces you can personalise within specific parameters.
Ideal for:
- New exhibitors getting familiar with the exhibition landscape
- Small businesses working with practical budgets
- Companies testing an exhibition before investing in larger spaces
Advantages: Shell schemes offer an excellent starting point if you’re stepping up from pop-up displays or joining a major exhibition for the first time. While the space may be defined, your creative possibilities remain open.
Challenges:
- A basic approach might leave you blending into the background
- Fixed dimensions limit your spatial flexibility
- Height restrictions (typically 2.4m) constrain vertical design
Space Only Stands
Space only is precisely what it sounds like – a blank canvas on the exhibition floor. You’re allocated an area without any pre-built structure, giving you complete
freedom to create something unique.
Key features:
- Exhibition staff mark out your area ready for your build
- You can purchase space by the square metre
- Limited availability means early booking is essential
Ideal for:
- Established businesses looking to make a significant impact
- Brands needing to display large equipment or products
- Companies requiring distinct zones for demonstrations, meetings and product displays
Advantages:
- Complete creative control over your exhibition presence
- Premium positioning away from standard shell schemes
- Freedom to design multi-functional spaces that truly represent your brand
Challenges:
- You’ll need to arrange your flooring, lighting and power
- Higher investment for both space and custom build
- Professional build support is highly recommended
Space-only stands require careful planning and professional support. The tight build and breakdown schedules make this a job for experts rather than an in-house project.
Making Your Choice
Your decision between shell scheme and space only should align with your exhibition goals, brand positioning, and budget. Both options can deliver outstanding results when approached with clear objectives and creative thinking.
Looking for bold, creative exhibition solutions that will help your brand stand out?
Contact us to discuss how we can create an exhibition presence that makes minimum impact on the planet but maximum impact on your audience.
(Images of a shell scheme stand on the left and space only exhibition stand in the post).
