You’re three weeks away from a major product launch. Your exhibition stand designer needs the logo in a different format. Your print supplier can’t match the Pantone colour your merchandise vendor used. Your direct mail agency is waiting for approval while your creative agency is on holiday. Meanwhile, you’re fielding calls from five different account managers, each with their own interpretation of your brand guidelines.
Sound familiar?
The Real Cost of Vendor Juggling
Most marketing managers don’t realise how much this fragmented approach costs them:
Last week alone, we spoke to three marketing managers who were each managing 4+ suppliers for a single campaign launch.
Time Vampire: You spend more time coordinating suppliers than marketing. One client told us they spent two days a week on supplier communications.
Brand Inconsistency: When five different companies handle your materials, you get five different interpretations of your brand. Your exhibition stand looks nothing like your brochures, which bear no resemblance to your promotional merchandise.
Budget Creep: Multiple suppliers mean multiple markups, multiple delivery charges, and multiple “small additional costs” that add up fast.
Stress Overload: Nothing says “career satisfaction,” like explaining to your MD why three different suppliers have three different versions of when your campaign will be ready.
The Clone Difference – One Partner, Multiple Solutions
We’ve built our business around a simple idea: marketing managers have enough to worry about without becoming project managers for half a dozen different suppliers.
When you work with Clone, you get one team handling your print, creative design, direct mail, exhibition stands, and branded merchandise. One point of contact. One timeline. One consistent approach to your brand.
What This Means for You
Instead of five phone calls about delivery schedules, you make one. Instead of explaining your brand guidelines to multiple designers, you brief one team that gets it. Instead of chasing three different invoices, you get one comprehensive project cost upfront.
Real Results from Real Clients
Take our work with Westbourne Homes. Instead of coordinating separate suppliers for luxury brochures (one company), website design (another agency), email signatures (their IT team), window vinyls (a local printer), and newspaper ads (their media agency’s preferred printer), they now have one team delivering everything. What could have been five different interpretations of their brand is now 16 cohesive projects that consistently reinforce their premium positioning.
Or consider our partnership with Cirkle. Rather than managing separate packaging suppliers, audio technology vendors, and print houses for brands like Robinsons and Guinness, they have one creative partner handling everything from concept to delivery. What started as a simple box sleeve has grown into 17 projects because we eliminated the headache of coordinating multiple specialists.
Ready to Simplify Your Marketing Life?
If you’re tired of being a supplier coordinator instead of a marketing professional, let’s discuss how Clone can streamline your entire marketing supply chain.
Because your job should be creating brilliant campaigns, not managing the chaos of making them happen.
Ready to turn marketing chaos into marketing success? Let’s talk about simplifying your supplier headaches.
