The Background
Hereford College of Arts (HCA) is an independent arts school, rooted in place but connected to the world. They hold open events and personal campus tours of their Hereford campuses throughout the year for both their prospective college-level and degree-level students.
Clone Media were appointed to raise awareness of their Mature Student Open Event, focussing on boosting the attendance rate. We’ve seen tremendous results with our DoorDrop campaigns for other educational institutions, so we were a natural fit.
The Solution
We located postcode sectors with high concentrations of their target demographic as the base for this campaign.
- Adults aged 26-65
- Those interested in Creative Arts
- Within a 10 mile radius of three College campuses
How we did this
Using our simple scoring metric, we ranked each applicable postcode sector against the three target criteria. The results were then fed back to HCA; they selected the most suitable areas for us to send to.
With timescales agreed, we then managed the print of the mailer and ensured it arrived through letterboxes ahead of the Mature Student Open Event.
Results
With the help of our DoorDrop campaign, HCA saw a 114% increase in attendance at this event. A huge jump compared to the average number of students that have historically attended!
“This is one of our best performing campaigns ever for Open Day attendees. Can’t wait to do another one!!”
Looking to make remarkable results with your direct marketing campaigns? Get in touch with our friendly team or browse our portfolio to get an idea of what we can do for you.
