Background
Paxton, the Brighton based market-leading security solutions manufacturer, launched their new system, Paxton10, in November 2019. The system is Paxton’s most powerful yet, combining next-generation access control and video management on a single platform.
Solution
To promote the new product, Paxton embarked on a UK roadshow, visiting
- The Amex Stadium in Brighton
- Old Trafford, the home of Manchester United Football Club
- The Jaguar Experience Centre in Birmingham
- Celtic Manor in Newport
- Mercedez-Benz World in Weybridge
- finishing in Edinburgh’s Murrayfield Stadium
Paxton’s Marketing and Market Development teams wanted to create a giveaway item that roadshow attendees would find real value in. They decided on an Essential Installer Kit which would include:
- Literature about the new system
- Branded notebooks and pens
- A USB key
- Bamboo coffee mug
- Screwdriver and a multi-tool
- All packed into a branded laptop backpack
Clone Media were involved from the beginning – sourcing, branding and carefully packing ten components into each Installer Kit, before arranging nationwide delivery direct to the venues for each event.
Results
804 guests attended the roadshow, each receiving the Essential Installer Kitbag.
“The event was incredible, and the giveaway was the best I’ve ever received.”
Roadshow attendee
