We’ve got some brilliant news to share. Clone has been shortlisted for the BPMA Distributor Marketing Campaign of the Year 2025, and we couldn’t be more pleased for our Senior Account Manager, Gordana Pavlovic, whose Tech Pack campaign earned us this recognition.
What’s the BPMA Award?
The British Promotional Merchandise Association (BPMA) Awards celebrate the best in promotional marketing across the UK. The Distributor Marketing Campaign of the Year category recognises campaigns that combine creativity and strategic thinking with measurable results.
Being shortlisted puts Clone alongside some impressive names in the industry, including Prominate, Event Merchandising, and Fluid Branding.
The Tech Pack Campaign
If you’ve been following our LinkedIn, you’ll probably remember Gordana’s Tech Pack campaign. It featured talking videos, detailed product breakdowns, and a creative approach to demonstrating what goes into an effective tech merchandise pack.
The campaign connected with our IT and tech sector clients by showing rather than telling. Gordana’s authentic, hands-on approach resonated with audiences who wanted to see products in action, not just polished product shots.
A Team Effort
Gordana led the campaign, but she’d be the first to say it wasn’t a solo effort. The Tech Pack campaign brought together different skills across the Clone team, with everyone playing their part to make it work.
As Gordana herself said: “I am especially proud to be representing Clone with this campaign and showing the creative work we’re doing as a team. A huge thank you to everyone who contributed and supported along the way.”
What Happens Next?
The winners will be announced at the BPMA Annual Awards Dinner on Wednesday, 21st January 2026, held at the CBS Arena in Coventry. The event follows the first day of Merchandise World, so it’s set to be a good night.
We’ll be keeping our fingers crossed for Gordana and the whole team. Whatever the outcome, being shortlisted for this award validates the creative, strategic approach we bring to every campaign we work on.
Congratulations to all the shortlisted companies, and best of luck to everyone on the night.
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