SCHOOL ‘MERCH’ FOR YOUR TRIBE…
School ‘Merch’ has several uses and advantages
5 Seasonal Rebranding Tips for Catching Holiday Sales
As we approach the holiday season, it’s time to consider matching your branding to the season’s mood. However, this kind of seasonable rebranding is not only restricted to the Christmas and New Year period but also any of the seasonal periods throughout the year, as well as across cultures. For instance, at Christmas time, others […]
What’s the attraction? – What to consider when building a brand
In part one of ‘What’s the Attraction?’, we discussed how branding helps showcase who you are. And for part two, we want to give you some practical advice to consider when building your brand. Whether you’re branding for the first time, rebranding, or want to make some effective changes, we have some simple steps to […]
What’s the attraction? – Is your brand attracting the right kind of client?
Attracting clients has always been at the top of the priority list for businesses. And as customers become savvier, companies must look at how they can encourage brand loyalty. Honing in on those high-quality clients that cultivate long-lasting relationships and will return time and time again. Research shows that 56% of customers stay loyal to […]
First Impressions Count – The importance of a good first impression in marketing
In all parts of life, first impressions matter. They help us decide who we can trust, what someone is to us and ultimately, whether we respect them. This applies not only to people but to products, businesses and services. Most people don’t like to believe they would ever judge someone or something by how they […]
Five Ways That Prove Print Is still powerful
In the digital age, many marketing professionals may think print has lost its prominent place in the marketing pie. However, recent research and consumer behaviour suggest this is far from the truth. In fact, audiences often respond more positively to print over digital and can create experiences digital can never match. We all know the […]
Print Responsibly: Sustainability in Print Management
The question on everyone’s mind these days is simple: Is print sustainable enough to remain a valid marketing method? Whether it’s day-to-day business marketing printing such as brochures, signs or even business cards, or the more intensive print runs for marketing campaigns, the focus is on whether these are still justifiable methods of getting the […]
Clever and creative print campaigns that REALLY work!
Digital print ads have become a key ingredient for most marketing campaigns, but what about those who still regularly buy and consume print media? These points of contact with the consumer remain as important as ever and, for many, create a stronger and longer-lasting impact. Breaking down the ad The majority of stand-out print ads […]
Stand Out From the Crowd
Your company is ready to return to the world of in-person exhibitions and conferences, and you know you need to make an impression. It’s been a long two years, and people are finally feeling safe enough to return to live events. So now more than ever, you need to make a mark on attendees’ memories. […]
What to consider when planning a print marketing campaign
“I want to send a flyer out to promote our charity event!’ Okay, great. You know your What and Why, but have you considered the Who, the How and Where? Understanding all five elements are the key to a successful print marketing campaign, so today, with the help of Gogi, our Senior Account Manager, we’re […]
