Explaining the Difference Between Litho and Digital Print
It’s a common question in print management; what’s the difference between litho and digital print, and is one better than the other? Let’s take a look at where we’d use them both and when’s better to opt for one over the other. What is Litho Printing? Magazines, booklets, brochures, prospectuses, promo posters. You know, the […]
Marketing Tips for Private Schools
Yes, it really is a New Year already! People always talk about how quickly time goes (regardless of whether you’re having fun or not!), and it really is true. From our experience in print marketing, that’s why we know now is a great time to start planning campaigns for later in the year. So today, […]
Our tips on how to drive customer engagement
In an overly digital world, we have to work a little smarter (notice, not harder!) when it comes to finding ways to drive customer engagement in the print marketing arena. It might feel safer to just stick with what we know, but it can’t hurt to do a little work from all angles, can it? […]
How can direct mail campaigns help your events?
With the world starting to open up again, we’re very excited at the prospect of attending industry events in the near future. There’s no denying that industry events are one of the best (and most sociable) ways to connect with your peers. Whether you care to admit it, we bet you’ve missed them, too! So […]
Addicted to Merch? Us Too. 6 Reasons We Just Can’t Stop
We may be a bit biased, but hear us out. Branded merch shouldn’t be seen as an outdated approach to marketing, and we have 6 reasons as to why… #6. Branded merch over business cards Yes, business cards are a helpful tool, especially at meetings. But say you’re at a tradeshow and a brand you […]
Eco-friendly promotional merchandise – gifting with the purpose
When it comes to promotional merchandise and branded gifts, it’s important to consider your impact. Not just the impact you make when handing your clients or visitors a beautifully branded item but the impact you have on the environment and the world around you. “47% of respondents said that they had switched a product/service because […]
5 reasons why interactive brochures will elevate your travel brand
They say a picture is worth a thousand words so a video must be worth a million, right? With around 64% of people preferring to watch a video over text when learning about a new product and service, when it comes to a luxury holiday or a much-needed getaway, imagine what you could showcase via […]
More Than Just A Notebook And Pen
It’s what you leave behind that counts They say first impressions count, but what about what you leave behind? From exhibitions and events to meetings and networking sessions, promotional material is more than just a notebook and pen (even if it’s an actual notebook and pen). It’s about those connections – people buy from people […]
The Neuroscience Behind Direct Mail
Having a letter drop through your door can be quite exciting. It can also create balance from the barrage of 24/7 digital exposure we’re all now accustomed to. Post may be one of the oldest forms of long-distance communication. But, that doesn’t mean there isn’t a place for it in the modern world. According to […]
Importance of Data Segmentation
Direct mail is more measurable than ever in the age of QR codes, NFC tags, webkeys and trackable links. And with GDPR restricting how you can contact people, direct mail is a data-friendly way to get under the noses (literally) of your existing and potential customers. When sending direct mail, it’s easy to use the “spray […]
