We’re kicking off 2026 with some big news – Charlotte Melvin has joined Clone as our new Sales Director.
Charlotte brings 15 years of promotional merchandise experience to the team. She spent nearly a decade at Fluid Branding, progressing from Account Manager to Account Director and picking up awards for Most Profitable Salesperson, Sales Hero and Employee of the Year along the way. For seven of those years, she led the sales function as Sales Manager, working alongside three fellow Sales Managers and the Commercial Director to shape commercial strategy and drive client growth.
So what brought her to Clone?
“The people, the vision, the story,” Charlotte says. “I felt comfortable with the team from day one, but what sealed it was the ambition. This is a business that’s going somewhere – and I wanted to be part of it.”
Her approach to leadership is refreshingly simple. Put people first. “When your team feels supported and valued, the results follow.” It’s a philosophy that fits right in here.
Simon Drury, our Managing Director, puts it well: “Charlotte’s the kind of leader you build a business around. Her track record speaks for itself, but it’s her approach that made this an easy decision – she gets what we’re trying to do here.”
Charlotte’s arrival comes at the right moment. We became employee-owned in 2025 and recently scored 100% in our Great Place to Work recertification – so the culture she’s joining is as strong as our commercial ambitions.
For the first few months, she’ll be getting under the skin of the business. “It’s about listening and learning – understanding our team, our clients, and where the quick wins are. Then we build from there.”
Welcome to the team, Charlotte.
