Kainos are digital transformation experts helping organisations work smarter, faster, and better through technology and workday deployments. For their fully virtual 2021 global kickoff, they wanted to do something simple but powerful: bring people together, physically, while being online. The idea was to send branded clothing boxes to delegates ahead of the event to boost engagement, connection, and energy across three days of remote sessions.
With a fully virtual audience spread across the UK, Ireland, and Europe, Kainos needed a way to:
And importantly: it all had to feel effortless for both the client and the end user.
Clone created a fully managed end-to-end gifting experience, designed to be smooth, scalable, and sustainable.
We built a standalone GDPR-compliant digital data capture page where delegates could:
To support global rollout, we also created a branded HTML email campaign to drive participation. Behind the scenes, we added safeguards to prevent duplicate or unauthorised orders, ensuring only eligible employees could participate.
Once orders were confirmed, our fulfilment team:
The campaign delivered a standout experience across every touchpoint:
The initiative helped turn a virtual kickoff into something tangible, connected, and memorable, proving that even remote events can feel deeply personal when executed well.
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