Kress approached us to support their presence at Groundsfest, a new exhibition focused on professional garden tools and live product demonstrations. They wanted to create a standout presence that showcased their innovation, growth and commitment to the market.
Groundsfest presented a major opportunity, and a significant build. Kress planned their largest exhibition presence to date, featuring both indoor and outdoor spaces designed to support live demonstrations and visitor engagement.
The scope included a 168-square-foot indoor stand alongside a 506-square-foot outdoor demo area. The stand needed to showcase tools, host meetings, support demonstrations and deliver strong brand visibility, all within tight timelines, controlled budgets and unpredictable British weather. Flexibility and attention to detail were essential.
We designed and delivered an immersive exhibition experience that brought the brand to life across both spaces. The indoor stand featured a 4-metre-high structure with a bespoke tool showcase wall, private meeting room, multiple screens and dedicated storage area.
Outside, the demo space encouraged hands-on interaction, including a chainsaw cutting station, robotic mower demo lawn and branded inflatable tent hosting an interactive leaf-blowing game. Alongside the stand design and build, we produced a full suite of supporting materials, including:
We also incorporated additional elements after initial sign-off, including a meeting room screen, space for prototype tools and a wall-mounted mower plinth. Sustainability remained central throughout, with reusable graphics used across the stand to reduce environmental impact and support future use.
The finished stand delivered a high-impact, immersive brand experience across both indoor and outdoor spaces, helping Kress showcase their tools and engage visitors through live demonstrations. The project was recognised at the show, with Kress awarded Best Indoor Stand (over 100m²), a strong result for their largest exhibition presence and a build designed to keep working beyond a single event.
Clone Media are our go to agency for Print and just about any marketing project. They offer personal, friendly service And go the extra mile on every job.
Nicki Jones Marketing Manager
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