When two iconic brands, Robinsons and Universal Pictures teamed up to celebrate the release of Wicked, they wanted more than a standard influencer send-out.
Working with PR agency Cirkle, our team created a spellbinding influencer box that transformed a simple delivery into a moment of pure reveal, perfectly supporting a £200k+ launch campaign spanning PR and out-of-home advertising.
The brief was bold, and the timeline even bolder. Working alongside Cirkle, we had just one week for design and production to create an influencer box that captured the theatrical world of Wicked while showcasing Robinsons’ new limited-edition drinks. The result needed to feel immersive, surprising and social-media ready, something influencers would genuinely want to film, share and talk about.
We designed an influencer box that turned unboxing into a performance. Instead of a traditional lift-off lid, the box featured two opening doors that parted in the centre, splitting the Wicked logo and dramatically revealing the contents inside.
Inside the reveal:
Each bottle contained drinkable glitter, adding a magical shimmer when shaken and bringing the campaign message “Release the Magic” to life. To elevate the moment even further, the box included:
Delivered to select creators and the Universal Pictures team three weeks before the release of Wicked, the influencer boxes landed just ahead of the 16th of October launch of Robinsons’ limited-edition drinks. Influencers quickly shared the musical reveal, dramatic door-opening design and shimmering glitter on social media, turning a simple delivery into a shareable moment audiences wanted to watch. The result? A launch that didn’t just arrive, it made an entrance.
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