Working with our ongoing partner Cirkle, we supported the launch of a collaboration between Aquafresh and PAW Patrol. Together, we set out to create a fun, eye-catching influencer box that introduced the special-edition children’s toothbrushes and toothpastes. Ultimately, the goal focused on building excitement around the new product launch.
The boxes needed to house a mix of products, including PAW Patrol toothbrushes with character toppers, themed children’s toothpaste, and a plush toy. In addition, each pack required flexibility to hold variable contents so products could be tailored to individual recipients.
Alongside the creative work, the project required print procurement, fulfilment and distribution. As a result, we needed to pack and deliver 30 influencer boxes directly to individual addresses.
We designed the boxes in-house using a rough brief and supplied assets. From the start, we focused on creating a playful, on-brand influencer pack that reflected the collaboration.
Next, we developed a flexible structure that accommodated different product combinations, including toothbrushes, toothpaste, and a PAW Patrol plush. This ensured each recipient still received a tailored experience.
To elevate the unboxing moment further, we added a handwritten note in each box. Each message felt personal and bespoke, which helped enhance the overall experience and made every delivery feel more considered.
Our support included:
The influencer boxes are now being packed and rolled out to selected recipients, supporting the launch of the Aquafresh x PAW Patrol collaboration. As a result, the combination of character-led products, a PAW Patrol plush, and handwritten notes delivers a fun, shareable unboxing experience that builds early excitement around the launch.
Initial feedback from the client has already been positive: “Boxes look great!” In addition, one pack has already been sent to Molly-Mae Hague, which adds an extra layer of influencer appeal as the campaign continues to land.
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