Working with our ongoing partner Cirkle, we created an influencer mailer to support the launch of Sensodyne Clinical Repair toothpaste. The aim was simple: deliver a premium, on-brand experience that showcased the product and created a moment worth sharing.
Cirkle needed an influencer box that could hold multiple items while staying true to Sensodyne’s clean, clinical aesthetic. Each mailer had to include two toothpaste variants, a toothbrush, notepad, flask, and compliment slip.
We also had to present everything in a cohesive, premium way that worked for shipping. In addition, 35 boxes needed fulfilment and distribution to individual UK influencers, so the solution had to work end-to-end.
We delivered a complete end-to-end service, from creative concept through to packing and delivery.
First, our team explored multiple design routes that balanced creativity with Sensodyne’s brand identity. The final concept took a curiosity-led approach. We designed a minimal outer box featuring just one line: “Do you have 2 minutes?”
Inside, we created a playful oversized scene with giant teeth and a toothbrush. We also added a noduled toothpaste detail sitting on the toothbrush inside the lid. This created a surprising, scroll-stopping unboxing moment while still aligning with the clinical product positioning.
We provided:
• Creative concepts and full box design
• Print procurement and production management
• Packing of client-supplied merchandise in our warehouse
• Fulfilment and distribution to 35 UK influencer addresses
Once printed, we received the boxes into our warehouse. From there, we carefully packed each item, including toothpaste, toothbrush, notepad, flask, and compliment slip, before dispatch.
All 35 influencer boxes were packed and distributed directly from Clone to individual UK addresses, ensuring a smooth, consistent rollout.
As a result, the mailers delivered a premium, on-brand unboxing experience that showcased the Clinical Repair range and created shareable influencer moments.
The feedback from Cirkle summed it up:
“The boxes look great.”
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