Since 2021, we’ve worked closely with Carmoola, supporting everything from apparel orders to bespoke printed items for monthly PR campaigns. However, one project has remained at the heart of this partnership: their New Customer Pack.
Over the years, that pack has evolved dramatically. What started as a simple A4 letterbox pack has become the bold, premium experience customers receive today. Now, each pack includes a carefully curated mix of branded touches, including an air freshener, key ring, stickers, confetti, and a booklet.
In 2025, Carmoola earned recognition as one of Europe’s fastest-growing start-ups. Naturally, they wanted their welcome packs to reflect that success. Their in-house team defined the contents and creative direction. Then, they turned to us to elevate the packaging. The goal was clear: make it feel more premium, improve durability, and maximise sustainability. This campaign remains ongoing. Every new car-finance customer receives a welcome pack. The scale is significant. To date, we’ve produced 24,250 packs. We also store, fulfil, and distribute them weekly from our warehouse to addresses across the UK. As with every Carmoola project, our role was simple. Take their vision and bring it to life through our expertise in print procurement, fulfilment, and distribution.
To achieve this, we began with several rounds of consultation. First, we presented a range of premium, eco-friendly material options. Then, once Carmoola approved the direction, we moved into sampling. We completed two rounds of prototypes. Meanwhile, an in-person review of the first sample allowed us to refine every detail. One key recommendation transformed the pack. We introduced a protective postal sleeve. This addition created an immediate “wow” moment on arrival. At the same time, it protected the box during transit. Just as importantly, it created valuable extra space for branding. Inside the pack, every element had a purpose. From the booklet to the key ring, air freshener, and stickers, we positioned each item carefully. As a result, the unboxing experience felt cohesive, premium, and memorable. Finally, the confetti added a playful finishing touch.
The refreshed packs have delivered immediate results. Customers receive a stronger first impression, and Carmoola has seen noticeably fewer failed deliveries and returns. In addition, the postal sleeve allows quick re-labelling when needed. As a result, fulfilment has become even more efficient.
As Carmoola’s former Director of Brand and Marketing, Rob Gill, said:
“The packs look fantastic, Franki. Thanks to you and the team for all of your hard work on this.”
Get in touch and tell us about your project. We’ll send you a clear proposal with costs and timelines, then start creating brilliant work together.
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