Sibford School achieved outstanding Open Day results through a precision-targeted DoorDrop campaign delivered by Clone. The independent school needed to boost attendance at their February Open Day through targeted DoorDrops, reaching parents with children aged 2-16 in the local area. Working with Clone they discovered how strategic postcode targeting combined with effective DoorDrops could transform their recruitment efforts and deliver measurable returns.
The Challenge
Sibford School faced a common challenge – how to effectively reach families who would be genuinely interested in their educational offering. They needed to connect with parents of children aged 2-16, specifically targeting AB social grades with household incomes above £70k.
Traditional marketing wasn’t cutting through the noise.
Our Solution
We started planning in late 2024, giving us time to develop a strategic approach. We used precise postcode data analysis to identify areas with high concentrations of their target demographic.
Our solution included:
- Detailed postcode data report identifying prime target areas
- Planning to maximise reach within budget
- Print of engaging A5 postcards, including QR codes for simple response tracking
- Targeted distribution to selected postcodes
We ensured the DoorDrops landed when families were most likely planning their children’s educational future, creating maximum impact for the Open Day announcement.
Results
The campaign delivered exceptional results:
- 105 families attended the Open Event
- 25 registrations came directly through the QR code on the postcard
- Significant spike in website sign-ups during the week of distribution
- Clear evidence that targeted DoorDrops drove additional online registrations
Looking to boost attendance at your next event? Contact us to discover how targeted direct mail can deliver measurable results for your school.
